THE POINT OF OPEN

How you do open does matter. Just throwing stuff out in public is fine. But it doesn't get you as far down the path as stuff delivered together with context and purpose. Because stuff with context and purpose builds understanding, and without understanding it's awfully hard to build trust.

And that's the end game. Just being open is not the point. It's a tactic. It isn't an end in itself, but just the means. Like other popular concepts like authenticity and transparency, the point of openness is to build trust. Because trust gets you the licence to act when you need it.

The sooner you build that licence the better. Don't wait until you need it. Don't wait until you realize you don't have it. You can never have too much. Don't wait.