We all want something to believe in. It doesn't have to be visible or tangible - in fact it's often not - it just needs to be something we can hold on to emotionally and intellectually. It's where religion comes from, and also science and art and trust and exploration. It's probably where love comes from - the innate desire to believe in something and someone. And to have them believe in you. Even the skeptics and the conspiracy theorists want to believe in something, even if it's something more fiction than fact. The basic human yearning is the same.
If you want to create a connection, give people something to believe in. Or even better, you could show them you actually believe in the same thing they do. That's where magic happens - in the space of affinity and affiliation around a shared belief. You don't need to build that space. It's already out there waiting for you.
So you could use all your energy trying to convince everyone to join you. And some of them might. Or you could join those who are already where you need them to be, and use your energy (and theirs) to achieve something together.
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