JUST DOING IT ISN'T ENOUGH

Launching a website is not a big deal anymore and hasn't been for some time. Setting up a Twitter account or a Facebook page or whatever new social toy you've found is nothing. It's time to stop acting like these things matter. Even your grandmother is close to getting over the golly gee whiz bang of it all.

The important part, which is also the hard part, is doing these things well. Using technology is not a strategy. Using it in ways that move a human heart is.