1) The top reason people choose to engage is because the topic is of personal interest to them. Not because it is of interest to you and not because you say it is important. They engage when it's something they care about. Sixty five per cent of people surveyed said they would only participate if the issue had a direct impact on them or their family. Not that they might be more likely to, but that they would only participate if they saw a direct connection to their lives. Build the bridge.
2) Fully 71 per cent said they would be more likely to participate if it was easy and convenient to do so. Easy and convenient for them, not you. And easy and convenient probably doesn't mean requiring me to set up an account for an online consultation or attend a meeting during work hours. Faced with the choice of making it easier for them or making it easier for you, choose them. Always.
This shouldn't be news. This shouldn't be rocket science. It's not. We're just too lazy to do it right sometimes, aren't we?
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