My wife's late grandfather always said "I don't eat dessert as a rule." His family thought the fact that he made this a rule was both funny and absurd. I do eat dessert. But we all have our rules and one of mine is to avoid sports metaphors. Yet, like that old man with dessert, I do break my rule now and then. And I'm more inclined to break that rule if a) it involves a sport I like, b) it involves a team I like and c) the metaphor is actually more than a metaphor and instead provides a real, concrete lesson.
There's a video produced by Sharp about the Garmin-Sharp pro cycling team's tactics in stage 9 of this year's Tour de France that meets all three of these exception criteria. It's a little heavy handed from the branding perspective. But if you think about things like leadership, innovation, creativity, teams and breaking free of expectations, you should watch it. In it's own way it's a quick case study in all of the above. Sure, they are athletes talking about a sport. But they aren't really talking about sports. They're talking about human relationships.
The story of Team Garmin-Sharp's 2013 Stage 9 Tour de France win from Humans Invent on Vimeo.
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