That's right, it was about the role of relationships in raising venture capital of course. But you can be forgiven if you thought it was about men wearing scarves because that's what this photo is about. This photo isn't about guys agreeing to give each other tons of money. It's about two dudes congratulating each other on rocking the man scarf.
Listen, it's not complicated. I know everyone says you need "strong visuals to get your content noticed" but that doesn't mean you just trot over to the closest free stock photo site and pick the first thing that comes up. Actually think about the image. Think about whether or not it really conveys what you want and whether or not there is anything about it that might undermine or distract from what you want to say. Like, maybe, oh I don't know, a couple of scarves that pretty much dominate the entire photo.
I'm not opposed to stock photos. Just pick more interesting ones. On the upside, this did get my attention because it wasn't just another boring stock photo of two guys shaking hands (which it would have been without the scarves). But it's the kind of attention that makes me think the person behind the article is a bit of an amateur. Just don't do this kind of stuff.
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